Monday, 24 October 2011

Small Business Coaching: Back-to-Basics Marketing

Marketing your business now surrounded by all of the economic doom and gloom is a great idea because your competitors will be cutting back on their marketing budgets.

Not only will it provide you with a clear field ahead of you, the cost of print, media and advertising space will also drop and be very negotiable on price.

Making a profit from advertising is about buying advertising space cheaply. For example, if you can halve the cost of an advert and double your response you have quadrupled your profits.

Here are 5 simple ideas to help you to make the most of your marketing and advertising campaigns:

  1. Remove white space, make your logo smaller and get more of your sales message into the advert
  2. Make the font smaller and close to that of the paper that you are advertising in. If you have a strong headline and sales message people will read it
  3. Focus the advert on your compelling offer and a call-to-action
  4. Offer more response option, for example, include your telephone number and website address. The more ways you give a customer a chance to respond, the more responses you will get
  5. Go for a small advert which is just a headline to entice your audience. For example, a benefit or a hint of a solution accompanied by a website address where you can give them the rest of your story

Every advert you put out there must give people a reason to respond. Aim to offer one specific thing, something they want and need and will respond to.

Let me know how you get on with this by responding to this blog and if you want help please get in touch via www.westofenglandcoachingandcounslling.co.uk.

10 comments:

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  7. Great way to make us understand! We just perform a management development exercise on development and this fits right in with our message. Nobody cares about anyone focus development on what is in it for them and how the development correlates to the goals of the company. Thanks!
    amy walker consultant

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