Do you notice that when you dress in the morning that the mood you are in can influence what you pick from your wardrobe?
You might choose something loose fitting if you feel bloated or something grey if you want to disappear into the background.
On the other hand you may choose a bright tie or shirt if you are feeling good.
You may already know that what you wear can change how you feel which influences how you behave.
Literally wearing something bright can make you behave in a more positive way than wearing something dull.
Now, due to a process called Enclothed Cognition, we know that what you wear can also change how you think.
Researchers from Northwestern University in America found that people who wore white lab coats which are synonymous with scientists and imply attention to detail performed better on tests than those not wearing white lab coats and were instead donning their own clothes.
In fact they did better than those who were wearing similar white coats that they had been told belonged to painters.
Have you found that when you are wearing something smart you feel more confident?
Wearing a business suit when you have an important meeting might not only make you feel and look business- like but think in a business-like manner also.
Let me know your thoughts.
For all of your self-esteem, confidence and personal branding coaching and counselling needs please visit www.westofenglandcoachingandcounselling.co.uk
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